Carol Schroeder, a shop owner that writes about retail, suggests in her weekly column that stores give up and let Amazon and other online entities eat their lunch. Upon reading this, I had to ask: "pardon me?"
Carol appears to be wearing a troglodyte's writer cap. Steer clear of her advice. Bridge encourages you to use the most efficient tools to get online, get found in Google, and sell.
Excerpt from Carol's column:
"...Most of us didn't go into retailing in order to handle faceless orders ...
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